Prompt library
Draft a press release journalists can use
Journalists cut from the bottom, so inverted-pyramid ordering decides what survives. Banning excited-to quotes and requiring an opinion with stakes produces the one part of a release that ever gets quoted verbatim.
MarketingWrite
Last reviewed July 17, 2026
The prompt
Draft a press release.
Announcement: {{announcement}}
Company boilerplate facts: {{company}}
Structure:
1. Headline: the news in under 12 words, no superlatives.
2. Dateline and lede: who, what, when, why-it-matters in 2 sentences a journalist could paste.
3. Two body paragraphs: the concrete details (numbers, availability, price if public), then context on why now.
4. One quote from a named spokesperson that says something a human would actually say: an opinion or a stake, not "we are excited to".
5. One customer or partner quote slot marked [QUOTE: who, angle].
6. Boilerplate and press contact.
Rules: every sentence must survive a journalist's delete-the-fluff pass; write so paragraphs can be cut from the bottom without losing the news.Run in idaptOpens a new chat with the prompt prefilled. Nothing sends until you press send.
Fill in the variables
| Variable | What it is | Example |
|---|---|---|
| {{announcement}} | The news with its concrete facts | our scheduling product adds crew GPS check-in, live for all plans in August |
| {{company}} | Boilerplate facts: founded, size, customers | founded 2021, 40 people, 900 construction companies |