Automations
Weekly competitor digest automation
Monday 8am: what your competitors changed last week, diffed against the previous digest.
Last reviewed July 17, 2026
A cron automation recipe for competitive monitoring: weekly web search across named competitors, diffed against last week's digest, cited and filed.
Schedule: Mondays at 08:00
0 8 * * 1Automation instructions
Search for news, pricing changes, product launches, and changelog entries from the last 7 days for: [competitor A], [competitor B], [competitor C]. Read the previous digest in /Competitive/Digests and report only what is new or developed since it. Write /Competitive/Digests/digest-YYYY-MM-DD.md with sections per competitor: what changed, the evidence link, and why it matters to us in one sentence. Close with a two-line so-what across all competitors. If nothing meaningful changed anywhere, say so in one paragraph; a quiet week is a finding.
Set it up
- 1
Copy the instructions
Fill in your competitors. Three to five names keeps the digest readable; watch the rest quarterly instead.
- 2
Create the automation
Create an automation with these instructions on the Monday schedule, and create the /Competitive/Digests folder in Drive.
- 3
Bound and verify
Set the run budget, then read the first digest and prune sources or competitors that produced noise.