Prompt library
Write the executive summary that sells the proposal
Economic buyers read one page and skim the rest, so the summary carries the deal: situation-cost before solution mirrors how they justify spend internally. Placing investment beside status-quo cost reframes price as a comparison you chose, and the their-name-count rule enforces buyer-centricity mechanically.
Last reviewed July 17, 2026
The prompt
Write the executive summary for the proposal below. Assume the economic buyer reads ONLY this page.
The full proposal or its key points: {{proposal}}
The buyer and what they told us matters: {{buyer}}
One page, in this order:
1. Their situation and its cost: 2-3 sentences using THEIR numbers and vocabulary from discovery. No mention of us yet.
2. The outcome: what will be true for them after, quantified where discovery gave us numbers, plain ranges where it did not.
3. How, in three moves: the approach compressed to three named phases, one line each; details live in the body.
4. Why us, in evidence: 2 proof points matched to their stated risks (a reference in their industry, a relevant result). No adjectives, only nouns and numbers.
5. The investment, stated plainly next to the cost of the status quo from section 1, so the comparison is on the page they read.
6. The decision requested, with the date and what happens in week one after yes.
Rule: their name appears more often than ours. If section 1 could describe any company, rewrite it.Run in idaptOpens a new chat with the prompt prefilled. Nothing sends until you press send.
Fill in the variables
| Variable | What it is | Example |
|---|---|---|
| {{proposal}} | The proposal contents | [paste the proposal draft or its outline] |
| {{buyer}} | Who signs and what they said | CFO; said manual reporting costs them a week per month at close |