Prompt library
Write an SEO content brief
Intent-first briefs prevent the classic failure of writing a great page for the wrong query type. Pre-banning the likely padding and demanding a named differentiator forces the brief to make editorial decisions, which is the entire value of a brief over a keyword list.
Last reviewed July 17, 2026
The prompt
Write a content brief for a page targeting {{keyword}}.
Sections:
1. Search intent: what someone typing this actually wants (answer, comparison, tool, purchase), and the evidence in the query's wording.
2. The promise: the one sentence the page must be able to say truthfully to win the click and keep it.
3. Outline: H1 plus 4-7 H2s. Each H2 gets the question it answers and the proof it needs (data, screenshot, example, table).
4. Differentiator: what this page will contain that a generic competitor page will not. Be specific; "better quality" is not an answer.
5. Internal links: what kinds of pages should link here and where this page should link out.
6. Don'ts: the 3 most likely ways a writer would pad this page, banned in advance.
Word count is an output of the outline, not a target; state the natural length.Run in idaptOpens a new chat with the prompt prefilled. Nothing sends until you press send.
Fill in the variables
| Variable | What it is | Example |
|---|---|---|
| {{keyword}} | The target query | best crm for freelancers |