Prompt library
Map competitor positioning to find open ground
Extracting the enemy each competitor picks reveals strategy faster than feature comparison. Making the model justify the axes prevents the lazy quality-vs-price map, and demanding evidence for claimable positions keeps the recommendation from being an empty white-space fantasy.
Last reviewed July 17, 2026
The prompt
Map the positioning of these competitors: {{competitors}}. Our product: {{ourProduct}}.
Steps:
1. For each competitor, extract from their public messaging: the headline promise, the customer they name, the enemy they pick (a tool, a workflow, a status quo), and the proof they lead with.
2. Identify the 2 axes that best separate this market (for example: ease vs power, individual vs team, price vs service). Justify the choice; reject an axis where everyone clusters at one end.
3. Place every competitor and us on the map with one sentence of justification per placement.
4. Name the open positions: combinations no one claims. For each, state which customer would want it and what evidence would prove we can claim it credibly.
5. Recommend one position and write its one-sentence claim in plain words.
Label observed claims versus your inferences throughout.Run in idaptOpens a new chat with the prompt prefilled. Nothing sends until you press send.
Fill in the variables
| Variable | What it is | Example |
|---|---|---|
| {{competitors}} | 3-6 competitors | the three tools your prospects mention most |
| {{ourProduct}} | Your product in one sentence | an approvals tool that lives inside the chat apps teams use |