Prompt library
Tear down a competitor's product
The observed-inferred-speculation labeling is the difference between competitive intelligence and fan fiction. Asking for their core bet first anchors the analysis in strategy rather than a feature checklist, which is where teardown documents usually go shallow.
Last reviewed July 17, 2026
The prompt
Do a structured teardown of {{competitor}} from the perspective of {{ourProduct}}.
Sections:
1. Their bet: the one belief about the market their product only makes sense under.
2. Positioning: who they name as their customer, in their words, and who actually buys.
3. Pricing architecture: plans, the metric they charge on, and what behavior that metric encourages.
4. Moat check: which parts are genuinely hard to copy versus merely first.
5. Weak seams: 3 specific user segments or workflows they serve badly, with the evidence.
6. What we should copy, what we should counter-position against, and what we should ignore.
Label every claim as observed (from public material), inferred, or speculation. No section may be all speculation.Run in idaptOpens a new chat with the prompt prefilled. Nothing sends until you press send.
Fill in the variables
| Variable | What it is | Example |
|---|---|---|
| {{competitor}} | The company or product to tear down | a well-funded competitor in your category |
| {{ourProduct}} | Your product, for the counter-positioning lens | our team knowledge-base product for agencies |