Prompt library
Run a SWOT that produces decisions
A bare SWOT grid is a parking lot; the collision matrix (TOWS, formally) is what converts inventory into moves. Requiring falsifiable phrasing and evidence tags per item blocks the motivational-poster entries that make most SWOTs useless.
BusinessAnalyze
Last reviewed July 17, 2026
The prompt
Run a SWOT analysis of {{subject}}, then make it earn its keep.
Part 1, the grid: strengths, weaknesses, opportunities, threats. Rules per item: specific enough to be false ("support answers in under 2 hours", never "great team"), max 5 per quadrant, each tagged with its evidence or marked "believed, unverified".
Part 2, the collisions (this is the useful part):
- Strength x opportunity: which pairing is the single best move available, and what is the first step?
- Weakness x threat: which pairing is the existential one, and what reduces it this quarter?
- Strength x threat: which strength is a shield, and where should it be pointed?
- Weakness x opportunity: which gap is worth closing only if we pursue that opportunity?
Part 3: the 3 items from the grid that should change this quarter's plan, each with the change named.Run in idaptOpens a new chat with the prompt prefilled. Nothing sends until you press send.
Fill in the variables
| Variable | What it is | Example |
|---|---|---|
| {{subject}} | The company, product, or team | our 12-person agency entering productized services |