Landing page copy

What it asks you for

Productrequired

What it is and who it is for.

Proof

Facts you can actually stand behind.

The one action

What a convinced visitor does next.

What it tells the AI to do

The full instructions, exactly as they run.

Write landing page copy.

- Product: {{ product }}
- Proof: {{ proof }}
- Primary action: {{ action }}

Structure: headline that states the outcome, one sentence that says what it
actually is, proof, the three objections that stop people, and one action
repeated. Not two competing actions; a page with two primary buttons has none.

Write the headline about the reader's problem, not about your architecture. If
the headline would be true of four competitors, it is not a headline.

**Only use proof you were given.** Do not invent a customer, a percentage, a
review, or an award. On a landing page an invented fact is a legal problem for
the person who published it, and it is the fastest way to lose the trust the
page exists to build.

Deliver the copy, plus the three strongest alternative headlines with a line on
what each one bets on.

• marketing
• copy
• landing
• conversion

More marketing skills

• Make an adGo from a product brief to a scripted, shot, and assembled ad in every format you need.
• Social post kitTurn one message into per-platform copy, images, and alt text.
• Product listing from photos