Code
Build a lead quiz
A short quiz that gives a real result and earns the email.
Fill it in
What it tells them and what you sell afterwards.
Short enough to finish.
Gating it is why most of these get abandoned.
Your prompt
Build a 8-question quiz. [the quiz] The result has to be genuinely useful, and different per person. A quiz where every path lands on "you should book a call" is recognised immediately and costs more trust than it captures emails. Show the result BEFORE asking for anything. Gating it behind a form is why most of these get abandoned on the last question, after the person has already given you their answers. Write questions someone can answer instantly. Anything requiring them to go and look something up ends the quiz. Show progress, and keep it under two minutes. One self-contained page.
Use Build a lead quizOpens with everything above already filled in.
Why this works
A quiz where every path lands on "book a call" is recognised immediately and costs more trust than it captures emails. This gives a genuinely different result per person and shows it before asking for anything, since gating it is why most are abandoned on the last question.