Code
Build a self-assessment
An interactive scorecard that gives a visitor a real read and a next step.
Fill it in
The dimensions and roughly what good looks like.
Keep it finishable.
After showing the result, not before.
Your prompt
Build a self-assessment scorecard. [your what it measures] 12 questions, finishable in under three minutes. Completion drops off a cliff past that, and an abandoned assessment produces nothing for either side. Write questions about OBSERVABLE behaviour, not self-rating. "How mature is your process, 1 to 5" measures confidence; "when someone leaves, how long until their access is revoked" measures the thing. The result must be genuinely useful even to someone who never contacts you. A score with no explanation is a lead magnet that leaves a bad taste; a score with the two weakest areas named and one concrete action each is worth their email. Ask for the email AFTER showing the result, to send the detail. One self-contained page.
Use Build a self-assessmentOpens with everything above already filled in.
Why this works
"How mature is your process, 1 to 5" measures confidence. "When someone leaves, how long until their access is revoked" measures the thing. This asks about observable behaviour, stays under three minutes, and gives a result that is useful even to someone who never contacts you.