Creative
Create a brand kit
A mark, a palette, type and the rules for using them.
Fill it in
What the brand is called.
What you sell, to whom, and how it should feel.
Anything that would be wrong.
Your prompt
Create a brand kit for [your name]. [your what it is] Avoid: [your avoid] Start from the positioning, not from a palette. Colour and type are consequences of what the brand is claiming, and choosing them first is how every new company ends up looking like the same startup. The mark must work small, in one colour, and next to a competitor's. Test all three before showing it: most logo concepts fail at 16 pixels and nobody notices until the favicon. Draw the mark in vector. A generated logo cannot be scaled, cannot be recoloured, and usually contains letterforms that are almost but not quite a font. Deliver the mark in SVG, the palette with hex and accessible pairings, the type choices with real sources, and a page of rules including what NOT to do.
Use Create a brand kitOpens with everything above already filled in.
Why this works
Choosing a palette before the positioning is how every new company ends up looking like the same startup. This starts from the claim, draws the mark in vector so it can be scaled and recoloured, and tests it at 16 pixels, in one colour, and next to a competitor.
Questions
- What do I get?
- An SVG mark, a palette with accessible pairings, type choices with real sources, and a page of rules including what not to do.