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X (Twitter)
All skills
Creative

Build a media kit

The audience, the numbers and the rates a sponsor needs to say yes.

Fill it in

Where the audience is.

Beyond the follower count.

A kit without a price starts a slower conversation.

Your prompt

Build a media kit for [your channel].

Audience: [your who they are]
Lead with WHO the audience is, not how many. A sponsor buys relevance, and 8,000
people who all do one specific job is worth more than 200,000 general viewers.
Most kits get this backwards and lead with the biggest number available.

Use real numbers, including the unflattering ones. Any sponsor worth having asks
for screenshots, and an inflated figure ends the conversation permanently.

Show past partnerships and what happened. If there are none, show organic
performance on something comparable and say that is what it is.

Include rates. A kit with no price starts a slower conversation and signals you do
not know what you are worth.
Use Build a media kitOpens with everything above already filled in.

Why this works

Most kits lead with the biggest number available. A sponsor buys relevance, so 8,000 people who all do one job is worth more than 200,000 general viewers, and the kit should say which it is.

More creative skills

  • Brainstorm ideas
  • Name it

Use it now in a chat in 1 click

Use Build a media kit
Outline a story
  • Animate a maths idea
  • Build a .pptx deck
  • Animate an intro