Marketing
Write a content brief
Everything a writer needs so the draft comes back right the first time.
Fill it in
What the article is about.
The job they are hiring the article to do.
Target word count.
words
Your prompt
Write a brief for an article on [your topic], about 1500 words. What the reader wants: [your what the reader wants] Write what the article must ANSWER, not what it should cover. A brief listing sections produces a draft that hits every section and answers nothing, which is the standard failure and it survives review because it looks complete. Include the questions a reader arrives with, in the order they would ask them. That ordering is usually the outline. Name the things that must NOT be in it: the obvious padding, the definitions everybody already knows, and the vendor pitch. Give the writer the specifics they cannot find: your own data, a real example, the internal link that should be there. Without those the draft will be generic no matter how good the writer is.
Use Write a content briefOpens with everything above already filled in.
Why this works
A brief that lists sections produces a draft that hits every section and answers nothing, and it survives review because it looks complete. This writes what the article must answer, in the order a reader would ask, and names the padding that must not be in it.