Marketing
Build a content calendar
A year of themes and post ideas, tied to what actually happens.
Fill it in
What you sell and to whom.
How far out.
Launches, seasons and dates that matter to you.
Your prompt
Build a 12-month content calendar for [the brand]. Our own calendar: [your calendar] Anchor the themes to things that actually happen: seasons that change what customers need, your own launches, and the moments your audience already cares about. A calendar built from evenly spaced generic topics is abandoned by month three because nothing in it is urgent. Plan fewer posts than you think. A calendar that requires four pieces a week from a team of one is a plan to feel behind. Mark which items are evergreen and which expire. The evergreen ones are what you reuse next year; treating everything as disposable is why the same work gets done again every January. Deliver a spreadsheet: date, channel, theme, working title, status, owner.
Use Build a content calendarOpens with everything above already filled in.
Why this works
A calendar of evenly spaced generic topics is abandoned by month three because nothing in it is urgent. This anchors themes to things that actually happen, plans fewer posts than you think you can do, and marks what is evergreen so next January is not the same work again.