Marketing
Find decaying content
Pages that used to rank and quietly stopped, ranked by what to fix.
Fill it in
Page-level clicks and impressions over time.
Cannibalisation, staleness, or the SERP changed.
By recoverable traffic, not by drop percentage.
Your prompt
Find the decaying pages. Compare against the same period last year, not against last month. Almost every content site is seasonal, and a month-on-month drop is usually just August. Separate a click drop from an impression drop. Impressions down means you lost ranking; impressions flat with clicks down means the result page changed around you, and those need completely different fixes. Say WHY each one decayed: a newer page of your own competing for it, the content aged out, or the intent behind the query moved. Order by recoverable traffic, not by percentage lost. A page that fell 80% from 40 clicks is not the priority.
Use Find decaying contentOpens with everything above already filled in.
Why this works
A month-on-month traffic drop is usually just August. This compares like for like, separates a ranking loss from a result-page change, and orders by recoverable traffic.