Marketing
Find your content gaps
The topics worth writing, ranked by what you can actually win.
Fill it in
What it covers today.
One per line, if you know them.
How many to return.
Your prompt
Find the content gaps for [your site]. Competitors: [your who you compete with] Return 15 topics. Rank by what you can WIN, not by volume. A 40,000-a-month keyword owned by three national publishers is not an opportunity for a new blog; a 300-a-month question nobody has answered properly is. For each topic give the intent behind it. "Standing desk" is three different articles depending on whether the searcher is comparing, assembling or justifying the expense, and writing the wrong one ranks for nothing. Say what already exists and why it is beatable: thin, outdated, written by someone who has not done the thing, or missing the obvious follow-up question. "No good result" is the only reason worth acting on.
Use Find your content gapsOpens with everything above already filled in.
Why this works
Volume-ranked keyword lists send new sites at terms three national publishers already own. This ranks by what you can actually win, gives the intent behind each topic, and says why the existing results are beatable, since "no good result" is the only reason worth acting on.