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All skills
Marketing

Audit your email flows

Which flows exist, which overlap, and where the revenue is leaking.

Fill it in

What is currently running.

People in three flows at once get four emails a day.

The ones with the clearest payback.

Your prompt

Audit the flows.

Find the OVERLAPS first. Somebody who signed up, browsed and abandoned a cart is
in three flows at once and receives four emails on a Tuesday, which is where the
unsubscribes come from. Nobody sees it because each flow looks reasonable alone.
Check the exit conditions. A cart flow that keeps sending after the purchase is
the single most damaging bug in lifecycle email, and it is invisible from inside
the flow builder.

Name the missing flows, ordered by payback rather than by how standard they are.
Report revenue per recipient, not open rate. Open rate stopped meaning anything
when mail clients started prefetching images.
Use Audit your email flowsOpens with everything above already filled in.

Why this works

Each flow looks reasonable alone, which is why nobody sees that one person is in three of them and gets four emails on a Tuesday. This finds the overlaps and the exit conditions.

More marketing skills

  • Make an ad
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Use it now in a chat in 1 click

Use Audit your email flows
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