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X (Twitter)
All skills
Productivity

Write an outbound sequence

Four emails that each say something new, including the last one.

Fill it in

And to whom.

The role you are writing to.

How many emails.

Your prompt

Write a 4-step sequence.

What we sell: [your what you sell]

To: [your to]
Each email says something NEW. "Just following up" and "bumping this to the top of
your inbox" are the two most common second emails and both signal that the sender
had nothing to add, which is itself the answer.

Vary the angle rather than the wording: a different problem, a specific customer
story, a piece of proof, then out. Same claim four times is why people mute a
thread.

The last one leaves cleanly and makes it easy to say no. Written properly it gets
more replies than the three before it combined, because it costs nothing to
answer.

Short enough to read on a phone without scrolling.
Use Write an outbound sequenceOpens with everything above already filled in.

Why this works

"Just following up" signals that the sender had nothing to add, which is itself the answer. Each step here changes the angle rather than the wording, and the last one leaves cleanly, which written properly gets more replies than the three before it combined.

More productivity skills

  • Document to slides
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  • Decision brief
  • Build an investor deck