Marketing
Assemble a launch binder
Everything a go-to-market launch needs, in one organised folder.
Fill it in
What is shipping and to whom.
Which pieces to produce.
Not everything deserves a full launch.
Your prompt
Assemble the launch binder: positioning, enablement, comms, faq. [the launch] Tier it first. Not every launch deserves a full binder, and treating a small feature like a platform release burns the attention you need for the one that matters. Say which tier this is and cut the assets to fit. Write the positioning ONCE and derive everything from it. The failure mode of a launch binder is six assets written by the same person on different days, each describing a slightly different product. Sales enablement means what to say and to whom, plus the objection they will hit in the first week. A one-pager restating the feature list does not survive a call. Organise it as a folder someone can be pointed at, with a README that says what to read first.
Use Assemble a launch binderOpens with everything above already filled in.
Why this works
Launch binders fail as a set: six assets written on different days, each describing a slightly different product. This writes the positioning once and derives everything from it.