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All skills
Marketing

Plan a launch campaign

The brief, the assets and the schedule, all saying the same thing.

Fill it in

The thing, and who should care.

Where it runs.

So the schedule works backwards from it.

Your prompt

Plan a launch across email, social, blog.

[your what you are launching]

Launch date: [your launch date]
Write ONE message first and derive every asset from it. Campaigns fail as a set
rather than individually: five channels each saying something slightly different
produces a launch nobody can repeat back to you.

Schedule backwards from the date, and put the things with a lead time first.
Anything needing another person's approval takes a week longer than planned.

Say what success looks like as a number before you start, or the retrospective
becomes a discussion about vibes.

Deliver the brief, the assets per channel, and a dated schedule with an owner on
each line.
Use Plan a launch campaignOpens with everything above already filled in.

Why this works

Campaigns fail as a set rather than individually: five channels each saying something slightly different produce a launch nobody can repeat back to you. This writes one message and derives every asset from it, schedules backwards from the date, and states the number that would count as success.

More marketing skills

  • Make an ad
  • Social post kit

Use it now in a chat in 1 click

Use Plan a launch campaign
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