Marketing
Write a lifecycle flow
Welcome and recovery emails that each have a reason to exist.
Fill it in
What you sell and how you sound.
Which sequences.
Do not open with money off.
Your prompt
Write these flows: welcome, cart. [the brand] Every email needs a reason to exist beyond the schedule. A welcome series where email two is "here are some more things about us" gets unsubscribes, because the reader correctly identifies that nothing happened. Welcome: set the expectation, deliver something useful immediately, then make one ask. Abandoned cart: assume they got distracted rather than that they objected, so the first one is a reminder and only a later one addresses a reason. Do NOT open with a discount. Teaching people that abandoning a cart produces a code trains exactly the behaviour you are trying to reverse, and it costs margin on people who were coming back anyway. Write subject lines that survive the inbox: specific, lowercase where the brand allows, no exclamation marks.
Use Write a lifecycle flowOpens with everything above already filled in.
Why this works
A welcome email that says "here are some more things about us" gets unsubscribes, because the reader correctly identifies that nothing happened. Every email here has a reason beyond the schedule, and the discount is held back rather than teaching people that abandoning a cart produces a code.