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All skills
Productivity

Write a property listing kit

The description, a flyer and social captions, from the same facts.

Fill it in

Beds, baths, size, condition, and the one thing that sells it.

For the flyer.

What it is listed at.

Your prompt

Write a listing kit for this property.

[the property]

Price: [your price]
Lead on the one thing that sells it and let everything else support that. Every
listing says "charming" and "spacious", so those words carry no information; the
south-facing garden, the walk to the station, or the fact that the kitchen was
done last year do.

Never describe something the photos contradict, and never use a superlative you
cannot point at. A buyer who arrives expecting what the copy promised and finds
something smaller does not negotiate, they leave.

Three pieces from the same facts: the listing description, a one-page flyer, and
three social captions of different lengths. Same claims in all three.
Continue and pick your folderOpens with everything above already filled in.

Why this works

Every listing says charming and spacious, so those words carry no information. This leads on the one thing that actually sells the property, refuses superlatives it cannot point at, and keeps the same claims across the description, the flyer and the captions.

More productivity skills

  • Document to slides
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Use Write a property listing kit
Turn this into tasks
  • Weekly review
  • Decision brief
  • Build an investor deck