Marketing
Audit local search
Why a business is losing the map pack to three competitors.
Fill it in
Name and city.
The three you keep losing to.
Name, address and phone consistency across directories.
Your prompt
Audit local search for [the business]. Against: [your competitors] The map pack is decided mostly by proximity, prominence and relevance, in that order, and only two of those can be changed. Say plainly which of the gaps are fixable, because a business three miles further out cannot win on proximity and should stop trying. Check name, address and phone consistency across the directories. An old suite number on four listings is the most common suppressor and the most boring fix. Read the reviews: count, recency, rate, and whether anyone replies. Recency matters more than total, which is why a business with 400 old reviews loses to one with 60 recent ones. Check the categories. The primary category is the single highest-leverage field.
Use Audit local searchOpens with everything above already filled in.
Why this works
The map pack is mostly proximity, prominence and relevance, and only two can be changed. This says which gaps are fixable rather than listing all of them equally.