Marketing
Benchmark competitor pricing
What everyone charges, normalised so it can be read across.
Fill it in
The products to compare, one per line.
The unit to express everything in.
Where your price lands and what that signals.
Your prompt
Benchmark these competitors. [your who] Normalise everything to: [your normalise to] Normalise or the table is unreadable. Per seat versus per workspace, monthly versus annual-billed-monthly, and features "included" up to an unstated limit are deliberate, and a table that copies each vendor's own framing lets them keep the advantage. Capture what the entry price actually costs a real buyer: minimum seats, the feature they will definitely need that sits one tier up, and the overage. Cite the page and the date for every figure. Pricing changes quietly and a stale benchmark loses a deal. Say where we land and what that signals. Being cheapest is a position; being mid-priced with no reason is not.
Use Benchmark competitor pricingOpens with everything above already filled in.
Why this works
Vendors price differently on purpose, so a table that copies each one's own framing lets them keep the advantage. This normalises to one unit, captures what the entry price really costs including the feature that sits one tier up, and dates every figure because pricing changes quietly.