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X (Twitter)
All skills
Marketing

Write product descriptions

A whole catalog, each one specific rather than interchangeable.

Fill it in

The products and their attributes.

Name and the details that distinguish each one.

How the brand talks.

Work them in without writing for a crawler.

Your prompt

Write descriptions for this catalog.

[your or list them]

Voice: [your voice]
Every description must be about THAT product. A catalog written from a template
with the name swapped is instantly recognisable and it teaches the shopper that
nothing here is distinctive, which is the opposite of the job.

Lead with the sensory or practical specific: what it smells like, how long it
lasts, what it fits in. Adjectives like premium and luxurious appear on every
product ever sold and carry no information.

Answer the question that stops the purchase, in the description: the size, the
material, the burn time, whether it fits.

Work the search terms in naturally. A sentence written for a crawler reads as one
and loses the sale you ranked for.
Use Write product descriptionsOpens with everything above already filled in.

Why this works

A catalog written from a template with the name swapped teaches the shopper that nothing here is distinctive. This leads with the sensory or practical specific and answers the question that stops the purchase, rather than reaching for premium and luxurious.

More marketing skills

  • Make an ad
  • Social post kit

Use it now in a chat in 1 click

Use Write product descriptions
Product listing from photos
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