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All skills
Marketing

Mine your reviews

What buyers keep saying, counted, with what to fix first.

Fill it in

An export, or a folder of them.

How many raised each thing, not just that it came up.

The sentences worth putting on the listing.

Your prompt

Read these reviews and tell me what to do.

COUNT each theme. "Several customers mention the lid" is an anecdote that gets
argued about; "31 of 214 reviews mention the lid, 28 of them negative" is a
roadmap item. The counting is the whole difference.
Separate what people love from what they tolerate. A product can be four stars
because it is excellent, or because it is cheap and nearly good enough, and the
two lead to opposite decisions.

Read the three-star reviews most carefully. Five stars say nothing actionable and
one star is often about shipping; three is where the real product feedback is.

Pull the lines worth putting on the listing, in the customer's own words.
Use Mine your reviewsOpens with everything above already filled in.

Why this works

"Several customers mention the lid" is an anecdote that gets argued about. "31 of 214 reviews mention the lid, 28 negative" is a roadmap item. The counting is the difference. It also reads the three-star reviews hardest, which is where the real product feedback lives.

More marketing skills

  • Make an ad
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Use Mine your reviews
Product listing from photos
  • Landing page copy
  • Run the SEO checklist
  • Write an SEO content brief