Marketing
Audit a site for search
What is stopping the pages you care about from ranking, ordered by impact.
Fill it in
What to audit.
The ones you actually want to rank.
Not by how easy each fix is to describe.
Your prompt
Audit [your site] for search. Pages that matter: [your pages that matter] Check what actually stops a page ranking, in this order: can it be crawled, is it indexed, does it answer the query, and is anything else on the site competing with it. Most audits open with meta descriptions, which have not decided a ranking in years. Look for cannibalisation. Two pages targeting the same intent split the signal and neither ranks, and it is invisible unless you look for it. Order findings by likely impact on the pages that matter, not by how easy each issue is to describe. An audit sorted by severity label puts 200 image alt tags above the one page that is noindexed. For each finding: what it is, which pages, why it matters, and the fix.
Use Audit a site for searchOpens with everything above already filled in.
Why this works
Most audits open with meta descriptions, which have not decided a ranking in years. This checks crawlability, indexing, intent match and cannibalisation, and orders findings by impact on the pages you care about rather than by how easy each is to describe.