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All skills
Marketing

Map topical authority

The pillar and cluster structure a niche actually needs.

Fill it in

What you want to be the answer for.

How many topic groups.

The structure is the signal.

Your prompt

Map topical authority for [the niche], 8 clusters.

Start from the SERPs rather than from a keyword tool. What actually ranks tells you
what the search engine currently believes the topic is, and that is the structure
you are trying to fit into.

Each cluster needs a pillar that can genuinely be the best page on the internet
for its query, and supporting pages that answer one question each. Fifty thin
pages around a thin pillar is the pattern that stopped working.

Plan the internal links explicitly: supporting pages point at the pillar, the
pillar points back, and clusters connect where a reader would actually cross. The
structure is the signal.
Say what to write FIRST. A map with no order gets started in the wrong place.
Use Map topical authorityOpens with everything above already filled in.

Why this works

Fifty thin pages around a thin pillar is the pattern that stopped working. This builds from what actually ranks and plans the internal links, which are the signal.

More marketing skills

  • Make an ad
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Use Map topical authority
Product listing from photos
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