Marketing
Fix your campaign tagging
One taxonomy, applied to the mess you already have.
Fill it in
A year of tagged links.
Values, casing and what each field means.
So nobody hand-types one again.
Your prompt
Fix the campaign tagging. Start by counting the damage: how many source and medium values exist, and how many are the same thing spelled differently. Attribution reports look precise and are built on `facebook`, `Facebook`, `fb` and `fb-paid` being four channels. Define the taxonomy: which fields, allowed values, lowercase everywhere, and what each one means. Medium is the one everybody misuses, so define it explicitly. Provide a mapping from the existing mess to the new values, so history stays readable rather than restarting. Build a link builder with the values as dropdowns. Governance that relies on people typing carefully is not governance.
Use Fix your campaign taggingOpens with everything above already filled in.
Why this works
Attribution reports look precise and are built on facebook, Facebook, fb and fb-paid being four channels. This fixes the taxonomy and removes the hand-typing that caused it.