Marketing
Build a messaging house
Words customers actually use, organised into what to say.
Fill it in
Your product and the ones people compare it with.
Not your category's vocabulary.
One core claim, three pillars, proof under each.
Your prompt
Build a messaging house for this category. [the category] Use the words customers actually wrote. Every category has an internal vocabulary that no buyer uses, and copy written in it fails a search test and a first read. Quote them. Mine what people say about the ALTERNATIVES too, including the free one. The sharpest language is always in a review of the thing that disappointed them. Separate what they praise from what they tolerate, and what they complain about from what makes them leave. Those are four different lists and only two are messaging. One core claim, three pillars, and proof under each pillar. A messaging house with six pillars is a list, and nobody can repeat it.
Use Build a messaging houseOpens with everything above already filled in.
Why this works
Every category has an internal vocabulary no buyer uses, and copy written in it fails both a search test and a first read. This mines the words customers actually wrote.